Since the beginning of the Association, the fundamental sales promotion policy has been based on offering large retail chains, wholesalers and retailers a wide range of quality Andalusian products through generic promotions allowing customers to access new customers or offer new products to those already frequenting their establishments. The management board has decided to continue with this deeming it to be the best way of providing promotion services to all companies involved in the project. During these years, it has improved and consolidated them as a necessary element for said chains, within the offer of the establishments.
In this sense, we have focused on the demands and needs of the sector in this sector, always with the aim of accessing, in a professional and responsible manner, both customers and the end consumer, incorporating the added value of corporate social responsibility through the Andalusian Sharing Programme and unifying the communication of the campaigns under the image Flavours de Andalusia.
In these years, LANDALUZ has consolidated promotion campaigns involving all the distribution chains operating nationally.